Consistency of look is essential to maintaining the Barnhart brand, a proud industry leader with a 50-year history and a recognizable brand that represents exacting standards.
It starts with the logo. There are brand guidelines on the proper use of the Barnhart logo, colors and iconic rectangular box. The guidelines may seem exacting, but branding is an integral part of the visual presence and reputation of Barnhart.
These logos should be used on anything that bears the Barnhart name: trucks, shirts, hats, signs, promotional materials.
Further details are covered in the Graphic Standards manual.
If you have any questions about branding, contact Chris Teague, Director of Marketing at cteague@barnhartcrane.com or at 251-706-5385.
